This is my first time using all natural shampoo, conditioner, and body wash. It seems that I need to use more of the product than the store bought brands. I have very thick hair, and it’s hard to work in the shampoo and conditioner unless I use a lot of it. I’m hoping that the more I use it the more I will like it. Right now, I’m not 100% sold on it because it seems like I use a lot more.